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	<title>Richard Kastelein - Creative Technology and building the bridge &#187; social networking</title>
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		<title>Social TV — Convergence is Coming</title>
		<link>http://www.richardkastelein.com/socialtv-social-tv-convergence</link>
		<comments>http://www.richardkastelein.com/socialtv-social-tv-convergence#comments</comments>
		<pubDate>Tue, 15 Sep 2009 05:12:01 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
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		<guid isPermaLink="false">http://www.richardkastelein.com/?p=618</guid>
		<description><![CDATA[If we all thought the Facebook and Twitter social media growth phenomena were extraordinary, wait until Social TV hits your screens.

And it’s not as far away as you think — not only with the logical IPTV market, but also terrestrial TV. I recently attended the International Broadcast Convention (IBC) in Amsterdam, which bills itself as ’The content creation management delivery experience’. IBC2008 attracted 49,000+ visitors and 1,300+ exhibitors from more than 130 countries. This year is expected to be bigger. Last year, I was part of a team exhibiting at MIPTV in Cannes, and was expecting something a bit similar... but this was almost all about hardware and software and less about the actual formats and programs. However, this was not a disappointment. For embedded in the show there were some jewels... which have profoundly altered my view of Social Media, the future and the implication of reach that will touch billions not millions.]]></description>
			<content:encoded><![CDATA[<p>(Originally published at <a title="Social TV - Convergence is Coming" href="http://www.atlanticfreepress.com/news/1/11519-social-tv-convergence-is-coming-.html" target="_blank">Atlantic Free Press</a>)</p>
<p>by Richard G. Kastelein</p>
<p>If we all thought the Facebook and Twitter social media growth phenomena were extraordinary, wait until Social TV hits your screens.</p>
<p>And it’s not as far away as you think — not only with the logical IPTV market, but also terrestrial TV. I recently attended the International Broadcast Convention (IBC) in Amsterdam, which bills itself as ’The content creation management delivery experience’. IBC2008 attracted 49,000+ visitors and 1,300+ exhibitors from more than 130 countries. This year is expected to be bigger. Last year, I was part of a team exhibiting at MIPTV in Cannes, and was expecting something a bit similar&#8230; but this was almost all about hardware and software and less about the actual formats and programs. However, this was not a disappointment. For embedded in the show there were some jewels&#8230; which have profoundly altered my view of Social Media, the future and the implication of reach that will touch billions not millions.</p>
<p>One diamond-in-the-rough was Israeli-based Orca Interactive (<a href="http://www.orcainteractive.com/">link</a>), who was pitching their Social TV product, which was still in Proof of Concept (POC) and this was their first showing to the general public. Orca specializes in IPTV middleware and applications. But they are aggressively moving into social TV. I spoke to CTO Ofer Weintraub (Ph.D.) on their strategy and the nuts and bolts of the technology on offer.</p>
<p><em>“This is truly social TV  —  there is nobody on the market with similar offerings,”</em> said Weintraub. He added there is an SDK (Software Development Kit) available now for select partners, but they certainly would not rule out an open API in the future.</p>
<p>And there is tight integration at the database level with website Trustedopinion.com. I discussed the integration with TO founder and CEO Shahar Smirin — whose site topped a million users recently.</p>
<p><em>“It’s a natural fit,”</em> said Smirin, who then went on to show his web product and how he’s built a viral invite and social ’consolidation’ framework focussed on opinion where one can pile everyone (all your friends, imported/invited) from most major social media sites and really focus on what your friends think about entertainment (mainly movies and theatre for now).</p>
<p>There is synergy between Orca and TO, but let’s now look at Orca. And why this marriage could take social media truly to the masses via IPTV.</p>
<p>One thing to note&#8230; Orca Interactive is owned by France Telecom and the 2008 M&amp;A has positioned this duo to take Social TV to a mass global audience. The acquisition last year means that they are well positioned near the ear of one of the world’s leading telecommunications operators and proprietor of the multinational Orange brand. Orange has a base of almost 200 million customers in 30 countries.</p>
<p>There’s nothing overly extraordinary in the makeup of the product — it’s nothing that Internet social media buffs have not seen before. But for TV users, this is going to revolutionize the way they watch TV&#8230; from being a passive, solitary, experience into an active, community one.</p>
<p>Here below, you can see recommendations from your friends on a particular movie or program. You can see related VOD products. You can rate it yourself, you can recommend it to a friend, you can see further information and you can send it as a gift to another person (purchased shows are good for 48 hours).</p>
<p><img src="http://www.agoramedia.co.uk/socialtv/socialtvdraftcopykastelein_files/image002.gif" border="0" alt="Recommendations_drill_down_friends.png" width="495" height="295" /></p>
<p>Here you can see your friends’ profiles, chat with them, send them a gift, see         their recommends or send them a message.</p>
<p><img src="http://www.agoramedia.co.uk/socialtv/socialtvdraftcopykastelein_files/image004.gif" border="0" alt="Friends_drill_down_message.png" width="496" height="293" /></p>
<p>Here you can send a gift to         one or more friends.</p>
<p><img src="http://www.agoramedia.co.uk/socialtv/socialtvdraftcopykastelein_files/image006.gif" border="0" alt="Recommendations_drill_down_send_gift.png" width="496" height="293" /></p>
<p>And remember, this will all be integrated with your monthly billing. There will be no need for pulling out a credit card and security issues, there will be no need for digging deep to remember your Paypal password. No, the bill arrives like any other or is likely debited from your bank account automatically these days.</p>
<p>One can also set their mood — and then recommendations will be laid out according to complex algorithms and data mining based on your friends and your own data and viewing habits.<br />
As Facebook revolutionized the way advertisers can niche-target their online demographics, Social TV will profoundly change the ad agencies and marketing departments will offer their wares in the television realm. Neilson ratings seem vague, less targetable and will likely become obsolete in TV 2.0.</p>
<p>Equally as interesting, but taking a different tack, is another gem called NDS         (<a href="http://www.nds.com/">link</a>), partially owned by Rupert Murdoch’s News Corporation, which has a reach to over 107 million pay-TV subscribers worldwide. Their latest product, Social TV was also in POC stage and looks a lot more like ’widgetized’ TV rather than a singular network.</p>
<p><img src="http://www.agoramedia.co.uk/socialtv/socialtvdraftcopykastelein_files/image008.jpg" border="0" alt="NDS1.jpg" width="495" height="376" /></p>
<p>Their model is quite different, but also appealing and unique for a number of reasons. One being it lends itself more to an iPhone app store scenario, with plans for an open API, which positions it well for social media developers and long tail monetization of the social TV landscape. But monetization or not will be decided by the operators not NDS. It also has impeccable design with a beautiful interface.</p>
<p><img src="http://www.agoramedia.co.uk/socialtv/socialtvdraftcopykastelein_files/image010.jpg" border="0" alt="NDS2.jpg" width="495" height="376" /></p>
<p>Obtaining details was a bit sketchy due to their PR person being in meetings and there was, understandably, some hesitancy in getting anyone to go on the record.</p>
<p>However, one of the demo managers did talk to me about some interesting API integration potential with Flickr for instance. If you see something interesting on TV you can be simply one click away from viewing images of that place, object or person. Conceivably the same could be done with the Youtube API in the video space or even Lastfm for music for that matter. <img title="More..." src="http://agoramedia.co.uk/blog/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /></p>
<p>Social networking is also alive and well on Verizon&#8217;s FiOS TV and new features are being added such as <a title="Facebook and Twitter Widgets" href="http://newscenter.verizon.com/press-releases/verizon/2009/verizon-brings-the-web-to-the.html" target="_blank">Facebook and Twitter Widgets</a>.  The new Widget Bazaar applications marketplace is located within FiOS TV&#8217;s Interactive Media Guide.</p>
<p>Verizon has worked with social media innovators Facebook Connect, Twitter, ESPN, Veoh, blip.tv, and Dailymotion to create a converged Internet-to-television experience that lets FiOS TV subscribers connect with others while watching TV, plus search and view a variety of online, personal PC-based videos on their television screens. Verizon also plans an open development platform (SDK) to permit developers to write interactive FiOS TV applications that will be available through the Widget Bazaar.</p>
<p>Customers are saying they love the new “social TV” Widgets, but they want more.  They want to send Tweets, not just look at them.  They want to create their own unique Facebook status messages.</p>
<p>According to Shawn Strickland, vice president, marketing for Verizon Telecom, Verizon is working with some popular companies on the Web to create the foundation for a high-quality, engaging Internet-to-TV experience.</p>
<p>A recent report by The Nielsen Company found that there are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to social media sites. Also, the number of American users frequenting online video destinations has also increased by 339 percent since 2003.</p>
<p>Subscribers can <a title="Eric Rabe's Twitter page " href="http://twitter.com/ericrabe" target="_blank">Tweet </a>about the TV show they are watching or search and follow their friends’ Tweets. Viewers can also update their <a title="Facebook" href="http://www.facebook.com/facebook?ref=pf" target="_blank">Facebook</a> status with their own messages. All of this is simply done via the FiOS TV remote control and an onscreen keyboard.</p>
<p><img src="http://farm3.static.flickr.com/2520/3772230355_f4eb55fb37.jpg" alt="" width="495" height="358" /></p>
<p>A Belgian company called Zappware also launched social networking features for its &#8220;iView Core&#8221; services suite at IBC09. And they had a demo showing how the add-on allows the viewer to connect with friends and family to:</p>
<ul>
<li> see what they are watching on their TVs</li>
<li>exchange favourite lists of TV programmes and VOD movies</li>
<li>recommend TV programmes or VOD movies to one another</li>
<li>send VOD movie gifts to their friends</li>
<li>lock their TV screens onto one another and watch the same content</li>
</ul>
<p><img src="http://www.agoramedia.co.uk/socialtv/socialtvdraftcopykastelein_files/zapp1.jpg" alt="" width="496" height="308" /></p>
<p>Koen Swings, CTO &amp; Managing Partner <a href="http://www.zappware.com/" target="_blank">Zappware</a>:</p>
<p><em>&#8220;Social networking has been a buzz word in the past few years, in particular on the internet. With these extensions to our EPG, VOD and PVR products, we now extend social networking from the PC domain to the TV domain, because we are convinced that there is no better environment for sharing TV experiences than the TV itself. In a world, in which people are continuously seeking to connect and in which consumers are willing to embrace new technologies that allow them to connect better and more often, these social networking features on TV will be highly appreciated by viewers. Operators that include these features in their iDTV offering, will be able to offer their subscribers a cross-platform social networking experience, hence adding value to their triple or quadruple play offer and resulting in increased subscriber loyalty</em>.&#8221;</p>
<p>So at the end of the day, this is a win, win, win for all — TV stations get better data on their viewers and offer convergence with web ideas and sites, viewers get interactive community-oriented, social television and can make interesting viewing choices based on mood and network of friends, web-based community and social media sites can make more headway into IPTV and broadcast TV, still the Tour de Force of media, and entrepreneurs and developers find a new medium to develop and monetize via new, open-source-philosophy-driven API and SDK environs.</p>
<p><strong><em>Richard Kastelein, a social media strategist and publisher, is CEO of new startup, Agora Media Group LLC (<a href="http://www.agoramedia.co.uk/">link</a>), a new creative and innovation agency based in London, UK. Kastelein has been building online communities for over a decade and is an Open Source evangelist. He’s an adept team player &#8211; a publisher, writer, photographer, marketing director, web developer and graphic designer with more than 20 years experience in the development and operation of newspapers, magazines, web media and marketing of multinational, companies in international settings.</em></strong></p>
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		<title>Daily Digest for 2008-12-05</title>
		<link>http://www.richardkastelein.com/daily-digest-for-2008-12-05</link>
		<comments>http://www.richardkastelein.com/daily-digest-for-2008-12-05#comments</comments>
		<pubDate>Fri, 05 Dec 2008 21:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Brilliant software;]]></category>
		<category><![CDATA[Digital Office]]></category>
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		<description><![CDATA[Yesterday 4:40pm Posted 5 tweets on Twitter. (Show Details) Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211; takes bad kids back to Spain in a bag. @jsgoecke put them on a spit and slowly roast them before consuming&#8230; nah&#8230; I don&#8217;t know actually. Depends on [...]]]></description>
			<content:encoded><![CDATA[<table class="lifestream">
<tr>
<th colspan="3">
<h2 class="lifestream_date">Yesterday</h2>
</th>
</tr>
<tr class="lifestream_feedid_twitter">
<td class="lifestream_icon">
                <img src="http://www.richardkastelein.com/wp-content/plugins/lifestream/images/twitter.png" alt="twitter (feed #7)" />
            </td>
<td class="lifestream_hour">
                <abbr title="00">4:40pm</abbr>
            </td>
<td class="lifestream_text">
                Posted 5 tweets on <a href="http://www.twitter.com/expathos">Twitter</a>. (<span>Show Details</span>)
<div class="lifestream_events">
<ul style="none;">
<li>Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211;  takes bad kids back to Spain in a bag.</li>
<li><a href="http://www.twitter.com/jsgoecke" class="user">@jsgoecke</a> put them on a spit and slowly roast them before consuming&#8230; nah&#8230; I don&#8217;t know actually. Depends on how bad the kids are.</li>
<li>It’s the most significant thing to happen to social networking in recent times&#8230; hat tip to <a href="http://www.twitter.com/Scobleizer" class="user">@Scobleizer</a> &#8211; <a href="http://www.peoplebrowsr.com/">http://www.peoplebrowsr.com/</a></li>
<li>Currently working on bringing Liferay Social Office to Moho. Brilliant software, open source. I like this company. <a href="http://tinyurl.com/5ea6lv">http://tinyurl.com/5ea6lv</a></li>
<li>My post on using Open Source Enterprise Liferay Social Office for better internal workflow &#8211; Digital Office 2.0 &#8211; <a href="http://tinyurl.com/liferay">http://tinyurl.com/liferay</a></li>
</ul>
</div>
</td>
</tr>
</table>
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		<title>Twitter Updates for 2008-12-05</title>
		<link>http://www.richardkastelein.com/twitter-updates-for-2008-12-05</link>
		<comments>http://www.richardkastelein.com/twitter-updates-for-2008-12-05#comments</comments>
		<pubDate>Fri, 05 Dec 2008 21:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Brilliant software;]]></category>
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		<description><![CDATA[Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211; takes bad kids back to Spain in a bag. # @jsgoecke put them on a spit and slowly roast them before consuming&#8230; nah&#8230; I don&#8217;t know actually. Depends on how bad the kids are. # It’s the [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211;  takes bad kids back to Spain in a bag. <a href="http://twitter.com/expathos/statuses/1039745246">#</a></li>
<li>@jsgoecke put them on a spit and slowly roast them before consuming&#8230; nah&#8230; I don&#8217;t know actually. Depends on how bad the kids are. <a href="http://twitter.com/expathos/statuses/1039824563">#</a></li>
<li>It’s the most significant thing to happen to social networking in recent times&#8230; hat tip to @Scobleizer &#8211; <a href="http://www.peoplebrowsr.com/" rel="nofollow">http://www.peoplebrowsr.com/</a> <a href="http://twitter.com/expathos/statuses/1039845116">#</a></li>
<li>Currently working on bringing Liferay Social Office to Moho. Brilliant software, open source. I like this company. <a href="http://tinyurl.com/5ea6lv" rel="nofollow">http://tinyurl.com/5ea6lv</a> <a href="http://twitter.com/expathos/statuses/1039878279">#</a></li>
<li>My post on using Open Source Enterprise Liferay Social Office for better internal workflow &#8211; Digital Office 2.0 &#8211; <a href="http://tinyurl.com/liferay" rel="nofollow">http://tinyurl.com/liferay</a> <a href="http://twitter.com/expathos/statuses/1040127056">#</a></li>
</ul>
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		<title>Twitter Updates for 2008-12-05</title>
		<link>http://www.richardkastelein.com/twitter-updates-for-2008-12-05-2</link>
		<comments>http://www.richardkastelein.com/twitter-updates-for-2008-12-05-2#comments</comments>
		<pubDate>Fri, 05 Dec 2008 21:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.richardkastelein.com/2008/12/twitter-updates-for-2008-12-05-2/</guid>
		<description><![CDATA[Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211; takes bad kids back to Spain in a bag. # @jsgoecke put them on a spit and slowly roast them before consuming&#8230; nah&#8230; I don&#8217;t know actually. Depends on how bad the kids are. # It’s the [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211;  takes bad kids back to Spain in a bag. <a href="http://twitter.com/expathos/statuses/1039745246">#</a></li>
<li>@jsgoecke put them on a spit and slowly roast them before consuming&#8230; nah&#8230; I don&#8217;t know actually. Depends on how bad the kids are. <a href="http://twitter.com/expathos/statuses/1039824563">#</a></li>
<li>It’s the most significant thing to happen to social networking in recent times&#8230; hat tip to @Scobleizer &#8211; <a href="http://www.peoplebrowsr.com/" rel="nofollow">http://www.peoplebrowsr.com/</a> <a href="http://twitter.com/expathos/statuses/1039845116">#</a></li>
<li>Currently working on bringing Liferay Social Office to Moho. Brilliant software, open source. I like this company. <a href="http://tinyurl.com/5ea6lv" rel="nofollow">http://tinyurl.com/5ea6lv</a> <a href="http://twitter.com/expathos/statuses/1039878279">#</a></li>
<li>My post on using Open Source Enterprise Liferay Social Office for better internal workflow &#8211; Digital Office 2.0 &#8211; <a href="http://tinyurl.com/liferay" rel="nofollow">http://tinyurl.com/liferay</a> <a href="http://twitter.com/expathos/statuses/1040127056">#</a></li>
</ul>
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		<item>
		<title>Daily Digest for 2008-12-05</title>
		<link>http://www.richardkastelein.com/daily-digest-for-2008-12-05-2</link>
		<comments>http://www.richardkastelein.com/daily-digest-for-2008-12-05-2#comments</comments>
		<pubDate>Fri, 05 Dec 2008 21:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Brilliant software;]]></category>
		<category><![CDATA[Digital Office]]></category>
		<category><![CDATA[Liferay Social Office]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Spain]]></category>

		<guid isPermaLink="false">http://www.richardkastelein.com/2008/12/daily-digest-for-2008-12-05-2/</guid>
		<description><![CDATA[Yesterday 9:01am Updated status on Facebook. Richard Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211; takes bad kids back to Spain in a bag. 10:55am Updated status on Facebook. Richard It’s the most significant thing to happen to social networking in recent times&#8230; hat tip [...]]]></description>
			<content:encoded><![CDATA[<table class="lifestream">
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<h2 class="lifestream_date">Yesterday</h2>
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                <img src="http://www.richardkastelein.com/wp-content/plugins/lifestream/images/facebook.png" alt="facebook (feed #3)" />
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<td class="lifestream_hour">
                <abbr title="00">9:01am</abbr>
            </td>
<td class="lifestream_text">
                Updated status on <a href="http://www.facebook.com/">Facebook</a>.
<div class="lifestream_events">Richard Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211;  takes bad kids back to Spain in a bag.            </td>
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<tr class="lifestream_feedid_facebook">
<td class="lifestream_icon">
                <img src="http://www.richardkastelein.com/wp-content/plugins/lifestream/images/facebook.png" alt="facebook (feed #3)" />
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<td class="lifestream_hour">
                <abbr title="00">10:55am</abbr>
            </td>
<td class="lifestream_text">
                Updated status on <a href="http://www.facebook.com/">Facebook</a>.
<div class="lifestream_events">Richard It’s the most significant thing to happen to social networking in recent times&#8230; hat tip to @Scobleizer &#8211; http://www.peoplebrowsr.com/.            </td>
</tr>
<tr class="lifestream_feedid_facebook">
<td class="lifestream_icon">
                <img src="http://www.richardkastelein.com/wp-content/plugins/lifestream/images/facebook.png" alt="facebook (feed #3)" />
            </td>
<td class="lifestream_hour">
                <abbr title="00">11:33am</abbr>
            </td>
<td class="lifestream_text">
                Updated status on <a href="http://www.facebook.com/">Facebook</a>.
<div class="lifestream_events">Richard Currently working on bringing Liferay Social Office to Moho. Brilliant software, open source. I like this company. http://tinyurl.com/5ea6lv.            </td>
</tr>
<tr class="lifestream_feedid_twitter">
<td class="lifestream_icon">
                <img src="http://www.richardkastelein.com/wp-content/plugins/lifestream/images/twitter.png" alt="twitter (feed #7)" />
            </td>
<td class="lifestream_hour">
                <abbr title="00">3:40pm</abbr>
            </td>
<td class="lifestream_text">
                Posted 5 tweets on <a href="http://www.twitter.com/expathos">Twitter</a>. (<span>Show Details</span>)
<div class="lifestream_events">
<ul style="none;">
<li>Prepped all night for Sinterklaas. In Holland St. Nick comes on Dec.5 with gifts, has black slaves &#8211;  takes bad kids back to Spain in a bag.</li>
<li><a href="http://www.twitter.com/jsgoecke" class="user">@jsgoecke</a> put them on a spit and slowly roast them before consuming&#8230; nah&#8230; I don&#8217;t know actually. Depends on how bad the kids are.</li>
<li>It’s the most significant thing to happen to social networking in recent times&#8230; hat tip to <a href="http://www.twitter.com/Scobleizer" class="user">@Scobleizer</a> &#8211; <a href="http://www.peoplebrowsr.com/">http://www.peoplebrowsr.com/</a></li>
<li>Currently working on bringing Liferay Social Office to Moho. Brilliant software, open source. I like this company. <a href="http://tinyurl.com/5ea6lv">http://tinyurl.com/5ea6lv</a></li>
<li>My post on using Open Source Enterprise Liferay Social Office for better internal workflow &#8211; Digital Office 2.0 &#8211; <a href="http://tinyurl.com/liferay">http://tinyurl.com/liferay</a></li>
</ul>
</div>
</td>
</tr>
<tr class="lifestream_feedid_facebook">
<td class="lifestream_icon">
                <img src="http://www.richardkastelein.com/wp-content/plugins/lifestream/images/facebook.png" alt="facebook (feed #3)" />
            </td>
<td class="lifestream_hour">
                <abbr title="00">3:40pm</abbr>
            </td>
<td class="lifestream_text">
                Updated status on <a href="http://www.facebook.com/">Facebook</a>.
<div class="lifestream_events">Richard My post on using Open Source Enterprise Liferay Social Office for better internal workflow &#8211; Digital Office 2.0 &#8211; http://tinyurl.com/liferay.            </td>
</tr>
<tr class="lifestream_feedid_facebook">
<td class="lifestream_icon">
                <img src="http://www.richardkastelein.com/wp-content/plugins/lifestream/images/facebook.png" alt="facebook (feed #3)" />
            </td>
<td class="lifestream_hour">
                <abbr title="00">4:07pm</abbr>
            </td>
<td class="lifestream_text">
                Updated status on <a href="http://www.facebook.com/">Facebook</a>.
<div class="lifestream_events">Richard is itching to get home for the kids and Sinterklaas &#8211; Dutch Prezzie giving is on the 5th of December&#8230;            </td>
</tr>
</table>
]]></content:encoded>
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		<title>Liferay Social Office &#8211; Using Open Source Enterprise Collaboration Software in Business.</title>
		<link>http://www.richardkastelein.com/liferay-social-office-using-open-source-enterprise-collaboration-software-in-business</link>
		<comments>http://www.richardkastelein.com/liferay-social-office-using-open-source-enterprise-collaboration-software-in-business#comments</comments>
		<pubDate>Fri, 05 Dec 2008 13:33:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Publishing]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[collaboration tools]]></category>
		<category><![CDATA[collaborative work]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[control search results]]></category>
		<category><![CDATA[corporate culture]]></category>
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		<category><![CDATA[Document Library]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[firewall]]></category>
		<category><![CDATA[good tool;]]></category>
		<category><![CDATA[Instant Messaging;]]></category>
		<category><![CDATA[intelligent architecture]]></category>
		<category><![CDATA[Liferay]]></category>
		<category><![CDATA[Liferay Social Office]]></category>
		<category><![CDATA[Liferay's Message Board]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[on staff social communications;]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Open Source Enterprise Collaboration Software;]]></category>
		<category><![CDATA[open source software]]></category>
		<category><![CDATA[real time collaboration tool]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Social Office]]></category>
		<category><![CDATA[standalone products;]]></category>
		<category><![CDATA[Team]]></category>
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		<category><![CDATA[web-based collaboration]]></category>
		<category><![CDATA[web-based shared drive]]></category>

		<guid isPermaLink="false">http://www.richardkastelein.com/?p=259</guid>
		<description><![CDATA[We are about to test Liferay Social Office interally here at Moho in Groningen. Link here &#8211; http://ww.liferay.com/web/guest/products/social_office/features This Open Source software almost meets all the parameters I was looking for and I am sure will streamline internal tasking, collaboration and build more &#8216;teamness&#8217; at the company. But the biggest hurdle in implementing new software [...]]]></description>
			<content:encoded><![CDATA[<p>We are about to test <a href="http://www.liferay.com/web/guest/products/social_office/features" target="_blank">Liferay Social Office</a> interally here at Moho in Groningen.</p>
<p>Link here &#8211; <a href="http://ww.liferay.com/web/guest/products/social_office/features">http://ww.liferay.com/web/guest/products/social_office/features</a></p>
<p>This Open Source software almost meets all the parameters I was looking for and I am sure will streamline internal tasking, collaboration and build more &#8216;teamness&#8217; at the company.</p>
<p>But the biggest hurdle in implementing new software such as this is convincing people to use it. Some basic training is required to make people comfortable using it, and if people don&#8217;t feel comfortable with the software, they simply won&#8217;t use it. Employees should be given incentives to contribute and the rewards could be either financial or psychological.</p>
<p>Shifting a corporate culture from being competitive to being cooperative is no small undertaking but the staff is young here and more easily adaptable than Gen X&#8217;ers like me &#8211; and if the software used (built internally or from and outside vendor) has well-built, intuitive and intelligent architecture, the learning curve should not be that steep.</p>
<p style="padding-left: 30px;"><strong>My original synopsis on needs:</strong><br />
<em><br />
</em>The new collaborative work/communication/tasking product(s) should allow management (and staff in certain cases) to:</p>
<p style="padding-left: 30px;">1. &#8230;assign track-able tasks to individual and/or groups of staff and define what is urgent. Include management and staff alerts by email and Gizmo (see #3). The idea is for management to better plan their tasks and duties, that of staff, as well as projects and, most importantly, track the progress. Management needs to see what the team is doing and what they need to do, discuss stuff that they are working on and generally have a firm grip on what is going on and what needs to go on. In my opinion, the current system of email alone is not a very good tool to manage projects and tasks in the company. Especially with current projected and anticipated growth.</p>
<p style="padding-left: 30px;">2. &#8230;create Wikis (with WYSIWYG and Versioning, Revisioning) to start building corporate information database &#8211; documents on nuts and bolts of company. It&#8217;s my experience that when management and staff take time to write down and better define their role and duties they instantly increase performance. Company Wikis also build an excellent knowledge database for incoming staff and management &#8211; thereby making it simpler to integrate new people into the company by providing them with the data needed to do their work and understand the work of others.</p>
<p style="padding-left: 30px;">3. &#8230;instantly communicate with other management, staff and possibly clients and vendors &#8211; using free Gizmo (Skype-like tool with Instant Messaging, Two-way SMS, Group Chat, Voicemail, Call Recording, Chat History, File Transfer. Video Calling, Conference Calling) for text-based and audio discussion and interaction in real time. The problem with using email as a core tool for communications is &#8211; it tends to create lag time from the top down because of uncertainty if, when, and how emails are being read and interpreted. Trackable, loggable real time communications allow for the instant addressing of issues. The reason for using Gizmo as opposed to Skype is to deter and cut down on staff social communications via the more common Skype.</p>
<p style="padding-left: 30px;">4. Install an ethos of collective intelligence within the company &#8211; which is shared or group intelligence that emerges from the collaboration and competition of many individuals. This can be done by offering the ability to share news, research, event information via threaded discussion. For instance &#8211; a sample thread may be on data and image sources for copywriters for a new artist or concert.<br />
Software(s) should/could have collaborative management of tasks and documents within a knowledge-based business environment so workers can communicate, evaluate, prioritize and study their work load and should:</p>
<p style="padding-left: 30px;">1. have easy browser based workflow management &#8211; with a drag-and-drop modulized user home page for each staff member with all their productivity and information tools at their grasp with integration of built in a news management system, where “company news” can be published on all home pages.</p>
<p style="padding-left: 30px;">2. have the ability to add or remove application functionality to suit requirements via a dashboard and widget framework</p>
<p style="padding-left: 30px;">3. have an instant messaging, real time collaboration tool such as Gizmo</p>
<p style="padding-left: 30px;">4. have a tasking tool to schedule, track, and chart the steps of tasks, projects and duties as they are being completed &#8211; includes issue/ticket based worklog, weekly planning and and daily/weekly/monthly timer based recording.</p>
<p style="padding-left: 30px;">5. inclusion of electronic calendar integrated with tasking tool, CRM and David Infocenter to create visual shared and individual agenda and automatically notify and remind group members of tasks via email and Gizmo alerts</p>
<p style="padding-left: 30px;">6. possibly have desktop sharing for training new staff and meetings.</p>
<p style="padding-left: 30px;">7. have the ability to create new permission-based Wikis (with a WYSIWYG Editor for easy content authoring) to create content in a matter of minutes and make updates fast and easy. All relevant editors and lists should have a corresponding “printable version”, which can also be in PDF format.</p>
<p style="padding-left: 30px;">8. include outgoing RSS for staff and management to allow tracking of tasking, documentation ect. (&#8221;subscribe to this feed&#8221; button)</p>
<p style="padding-left: 30px;">9. have integrated file management capabilities; graphics, documents, etc at the project/tasks entry points as project/task attachments. With Versioning, file locking, authoring and classification supported.</p>
<p style="padding-left: 30px;">10. have user/staff reporting &#8211; most active, content creation, etc. as well as export report capabilities</p>
<p style="padding-left: 30px;">11. have permission system ranging from wide open Wiki -edit mode to granular user and page level access and be able to create custom access permissions for groups of users, as well as control access by different groups at the section or page level 12. have full text search, search by section or sub-section, the ability to tag pages with additional keywords for improved search and display, and control search results based on users assigned access levels. Staff will only view the sections and pages they are authorized to view.</p>
<p style="padding-left: 30px;">13. have threaded discussion support for projects, procedures, products, ideas, best practices &#8211; which can later be added to Wikis</p>
<p style="padding-left: 30px;">14. have the ability to share news, research, product information via threaded discussion</p>
<p style="padding-left: 30px;">15. Consider the use of a voting system for contributions to discussions.<span id="more-259"></span></p>
<p><strong>Liferay Features.</strong></p>
<p>We take the best of social networking and content management and package it into one neat solution. Whether you&#8217;re in the same room or in different hemispheres, Liferay Social Office can revolutionize the way you work without forcing you to change.<br />
Work from the Desktop</p>
<p>Liferay Social Office lets you work from your desktop. It features integration with Microsoft Office, which means that when you update files and documents from your local drive, they can be automatically uploaded to your Social Office online.</p>
<p>Liferay Social Office makes use of publicly available Sharepoint protocols to allow users to open, save, version, lock, and share documents directly between Liferay Social Office and Microsoft Office. This opens up new ways of integrating desktop workflow with web-based collaboration and document storage. For example, a marketing team working on a new product campaign can store Powerpoints, brochures, copy and graphics in a Social Office workspace’s document library and brainstorm ideas using our integrated IM, Wiki, and Forums.<br />
Document Library</p>
<p>Liferay Social Office acts as a web-based shared drive. Instead of worrying about multiple copies of the same document and duplicate work, use our secure Document Library to centralize and organize all your files. Time-saving features are built in, including multiple file uploads and familiar desktop folders. You can even change a file&#8217;s format at the time of upload (ie, .doc to .pdf).<br />
Team Calendar</p>
<p>Create, manage, and search for group events using the community-based calendar with task lists. Events can be shared across different departments, and event reminders can be set up to alert users of upcoming events by email, IM, or SMS.<br />
Wikis</p>
<p>Beyond document sharing, Social Office provides full-featured Wikis to facilitate communal information capture and gathering. Team members can easily start new wiki entries to build up a team&#8217;s personal online encyclopedia.<br />
Blogs</p>
<p>Convey information and facilitate conversations around blogs directly. Liferay&#8217;s Blogs provide the best features of modern blogging tools and allow you to keep up with everyone&#8217;s thoughts and activities via dynamic RSS feeds to your email or a &#8220;Recent Blogs&#8221; display.<br />
Message Boards</p>
<p>Message Boards are a perfect solution for facilitating conversations within a department or project team that is collaborating around shared ideas, or for capturing and sharing the tacit knowledge of your workgroup.</p>
<p>Liferay’s Message Board tool rivals standalone products in its feature set with RSS alerts, email-based subscriptions and replies, and tie in with activity tracking. Liferay’s Message Boards are secured by our granular system of authorizations which grants varying levels of control to administrators and users.</p>
<p>Sites</p>
<p>Sites are separate, secured areas you can create in Social Office that can be used for the various departments or teams within your organization. Each Site has its own set of collaboration tools (wiki, message boards, blogs), shared calendar and shared document library.</p>
<p>Creating a Site is simple and can be completed with no page refresh! Create as many spaces as you like and as you need.<br />
Email</p>
<p>Instead of toggling between Liferay and your preferred email client, simply send and check email directly through Social Office.</p>
<p>A full AJAX-based webmail client can be configured to interface with many popular IMAP email servers.<br />
Instant Message</p>
<p>Built-in Instant Messaging gives you access to all logged-in team mates. Chat boxes stay at the bottom of your screen as you navigate through Social Office and conversations remain secure behind your firewall.<br />
Activity Tracking</p>
<p>See what everyone is up to. Activity tracking keeps tabs on personal and team activity and displays this information in various “Recent Activity” viewers for each specific tool, for all items tagged with a certain key word and on a Facebook-style Activity Wall.</p>
<p>Tracking works for wiki entries, blogs, message boards and recent activity in the document library!<br />
Announcements &amp; Alerts</p>
<p>Broadcast messages to different group of users whether they are simple announcements or &#8220;newsletter&#8221;-like in purpose.</p>
<p>Each person can control how they receive alerts: via portal-based web alert, SMS, Email or any additional delivery mechanisms configured by the portal administrator.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Techcrunch Pitch for Twinners</title>
		<link>http://www.richardkastelein.com/techcrunch-pitch-for-twinners</link>
		<comments>http://www.richardkastelein.com/techcrunch-pitch-for-twinners#comments</comments>
		<pubDate>Sat, 11 Oct 2008 07:01:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[www.interactivechatsystems.com]]></category>

		<guid isPermaLink="false">http://1016982064</guid>
		<description><![CDATA[Here&#8217;s my pitch to try and get some media coverage for Sparkling Media at Techcrunch&#8230; Got some tips via a lead. It&#8217;s half a million views if we get in &#8211; huge coverage globally &#8211; doubt we will but it&#8217;s worth a shot. Dear Techcrunch It&#8217;s not just about Twinners &#8211; or what we are [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s my pitch to try and get some media coverage for Sparkling Media at Techcrunch&#8230;</p>
<p>Got some tips via a<a href="http://blog.guykawasaki.com/2006/11/how_to_get_in_t.html"> lead.</a></p>
<p>It&#8217;s half a million views if we get in &#8211; huge coverage globally &#8211; doubt we will but it&#8217;s worth a shot.</p>
<blockquote><p>Dear Techcrunch</p>
<p>It&#8217;s not just about Twinners &#8211; or what we are currently running on two European TV broadcast stations&#8230; it&#8217;s really about<a href="http://www.interactivechatsystems.com/index.php?option=com_content&amp;task=view&amp;id=25&amp;Itemid=84"> the technology</a>.</p>
<p><strong><em>Think Second Life making it&#8217;s way onto broadcast network television in Europe&#8230; on top of the Net.</em></strong></p>
<p>It&#8217;s about what we can do in the future &#8211; <em>aside from our tangible and innovative entertainment-based Cross Media Social Platforms (CMSP) </em>-   in the realms of education and direct democracy. Cable and IPTV-based  classrooms and lectures with Virtual Students answering questions from  virtual professors, it&#8217;s about the possibilities for the hearing  challenged being able to type in keys that allow their virtual  characters the ability to talk and sign and communicate with others&#8230;  it&#8217;s about about communities participating in discussions about  grassroots issues in their area using virtual characters in a round  table with their community leaders&#8230;</p>
<p>It&#8217;s  fairly simply on the outside &#8211; we using an advanced IVR and Business  Logic Server to allow people to create and control avatars using a  simple phone keypad and interact on their mobile and landline  telephones in a realtime virtual world (limited to approx. 100 users)  on their TV &#8211; or on the Net of they so choose. But it has taken us five  years to really shake out the bugs and develop what we now have today.  There are <a href="http://www.youtube.com/user/sparklingmedia">videos here</a> that elucidate what we do more clearly.</p>
<p>On an entertainment level, we are implementing bars, like<a href="http://www.twinners.com/"> Twinners,</a> but ideas such as gameshows&#8230; or even something like &#8216;Barbie World TV&#8217;  for a company like Mattel have been pulsing around in our team.</p>
<p>No one  is doing anything remotely similar at this time and we are currently  live in RTL in Belgium, TV Copenhagen with rollouts slated for Uno in  Spain and SuperRTL this autumn.</p>
<p>By innovatively using technology that is already in place &#8211; telephony, television, 3D, and the web &#8211; Twinners &#8211; from <a href="http://www.interactivechatsystems.com/">Sparkling Media</a> -  has leaped over the potential competition and created a  revenue-generating platform &#8211; largely based on Open Source Software &#8211;  that simply creates an interactive, virtual world on both television  and the Internet that envelops social networking, community, user  generated content, competition, and entertainment.</p>
<p>In a nutshell&#8230; Twinners is &#8211; vocal social networking in a 3d  world on television and the net -Think of a place where well known  &amp; successful concepts around communities are joining all together  in harmony on the net, TV and mobile: Second Life meets, meetic, meets  myspace, meets facebook, meets youtube&#8230; to create TV2.0. Think TV  with user generated content coming from a web community &#8211; that can be  accessed and interacted by mobiles, telephones, and the web. TV viewers  use a phone to create a character that interacts in virtual worlds on  TV and on the web. Web users create content that can been seen in a  smaller streaming box viewable within the 3D environment on TV and the  web while invited to vote, download, upload, participate, play, &#8230; in  realtime.</p>
<p>We have produced a unique 3D multiparty live chat platform  currently broadcasting a 3D environment on TV merged with interactive  telephony and the web. Integration of telephony, TV, and 3D exists  within this core video and audio community.</p>
<p>Simply, our goal is to entertain, stimulate interaction with  content or with other people while feeling being part of a community.</p>
<p>We are confident there are various elements of our TV and web  development that can bring added value to the broadcast industry and  generate income on a revenue shared basis. Sparkling Media was a huge  hit at MIPTV in Cannes early in 2008.</p>
<p>Please see videos at <a href="http://www.youtube.com/user/sparklingmedia">http://www.youtube.com/user/sparklingmedia</a> and our company site at <a href="http://www.interactivechatsystems.com/">http://www.interactivechatsystems.com</a><a href="http://www.interactivechatsystems.com/"></a></p>
<p>When we  exhibited at MIPTV in April 2008, broadcast executives were simply  &#8216;blown away&#8217; with our presentation which included 60 inch screens of  the interactive Twinners product. We were being called, &#8216;the future of  TV&#8217; by more than one person. And we were probably the most innovative  product at the show in my opinion. <a href="http://www.mipworld.net/index.php?pid=16&amp;id=5">Richard Dickson of Mattel </a>was agape and completely entranced by the product&#8230; <a href="http://www.mipworld.net/index.php?pid=16&amp;id=169">Michael Costello </a>of Polar Productions and <a href="http://www.mipworld.net/index.php?pid=16&amp;id=27">Simon Nelson, head of BBC&#8217;s Multiparty Platform Strategy</a> was as well&#8230; The broadcast execs were all over us and over 300 business cards collected.</p>
<p>Though  we are releasing in Belgium, Germany and Spain, other opportunities  that could be more lucrative or newly formed relationships that would  allow us to financially move toward more R&amp;D as well as diversify  the product to more than just Twinners are not being explored as we are  seeking Round A funding to take it to the next level.</p>
<p>Warm Regards</p>
<p>Richard Kastelein</p>
<p>Chief Networking Officer (CNO)</p>
<p><a href="http://www.interactivechatsystems.com/">www.interactivechatsystems.com</a></p></blockquote>
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