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	<title>Richard Kastelein - Creative Technology and building the bridge &#187; european tv</title>
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		<title>Techcrunch Pitch for Twinners</title>
		<link>http://www.richardkastelein.com/techcrunch-pitch-for-twinners</link>
		<comments>http://www.richardkastelein.com/techcrunch-pitch-for-twinners#comments</comments>
		<pubDate>Sat, 11 Oct 2008 07:01:16 +0000</pubDate>
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		<description><![CDATA[Here&#8217;s my pitch to try and get some media coverage for Sparkling Media at Techcrunch&#8230; Got some tips via a lead. It&#8217;s half a million views if we get in &#8211; huge coverage globally &#8211; doubt we will but it&#8217;s worth a shot. Dear Techcrunch It&#8217;s not just about Twinners &#8211; or what we are [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s my pitch to try and get some media coverage for Sparkling Media at Techcrunch&#8230;</p>
<p>Got some tips via a<a href="http://blog.guykawasaki.com/2006/11/how_to_get_in_t.html"> lead.</a></p>
<p>It&#8217;s half a million views if we get in &#8211; huge coverage globally &#8211; doubt we will but it&#8217;s worth a shot.</p>
<blockquote><p>Dear Techcrunch</p>
<p>It&#8217;s not just about Twinners &#8211; or what we are currently running on two European TV broadcast stations&#8230; it&#8217;s really about<a href="http://www.interactivechatsystems.com/index.php?option=com_content&amp;task=view&amp;id=25&amp;Itemid=84"> the technology</a>.</p>
<p><strong><em>Think Second Life making it&#8217;s way onto broadcast network television in Europe&#8230; on top of the Net.</em></strong></p>
<p>It&#8217;s about what we can do in the future &#8211; <em>aside from our tangible and innovative entertainment-based Cross Media Social Platforms (CMSP) </em>-   in the realms of education and direct democracy. Cable and IPTV-based  classrooms and lectures with Virtual Students answering questions from  virtual professors, it&#8217;s about the possibilities for the hearing  challenged being able to type in keys that allow their virtual  characters the ability to talk and sign and communicate with others&#8230;  it&#8217;s about about communities participating in discussions about  grassroots issues in their area using virtual characters in a round  table with their community leaders&#8230;</p>
<p>It&#8217;s  fairly simply on the outside &#8211; we using an advanced IVR and Business  Logic Server to allow people to create and control avatars using a  simple phone keypad and interact on their mobile and landline  telephones in a realtime virtual world (limited to approx. 100 users)  on their TV &#8211; or on the Net of they so choose. But it has taken us five  years to really shake out the bugs and develop what we now have today.  There are <a href="http://www.youtube.com/user/sparklingmedia">videos here</a> that elucidate what we do more clearly.</p>
<p>On an entertainment level, we are implementing bars, like<a href="http://www.twinners.com/"> Twinners,</a> but ideas such as gameshows&#8230; or even something like &#8216;Barbie World TV&#8217;  for a company like Mattel have been pulsing around in our team.</p>
<p>No one  is doing anything remotely similar at this time and we are currently  live in RTL in Belgium, TV Copenhagen with rollouts slated for Uno in  Spain and SuperRTL this autumn.</p>
<p>By innovatively using technology that is already in place &#8211; telephony, television, 3D, and the web &#8211; Twinners &#8211; from <a href="http://www.interactivechatsystems.com/">Sparkling Media</a> -  has leaped over the potential competition and created a  revenue-generating platform &#8211; largely based on Open Source Software &#8211;  that simply creates an interactive, virtual world on both television  and the Internet that envelops social networking, community, user  generated content, competition, and entertainment.</p>
<p>In a nutshell&#8230; Twinners is &#8211; vocal social networking in a 3d  world on television and the net -Think of a place where well known  &amp; successful concepts around communities are joining all together  in harmony on the net, TV and mobile: Second Life meets, meetic, meets  myspace, meets facebook, meets youtube&#8230; to create TV2.0. Think TV  with user generated content coming from a web community &#8211; that can be  accessed and interacted by mobiles, telephones, and the web. TV viewers  use a phone to create a character that interacts in virtual worlds on  TV and on the web. Web users create content that can been seen in a  smaller streaming box viewable within the 3D environment on TV and the  web while invited to vote, download, upload, participate, play, &#8230; in  realtime.</p>
<p>We have produced a unique 3D multiparty live chat platform  currently broadcasting a 3D environment on TV merged with interactive  telephony and the web. Integration of telephony, TV, and 3D exists  within this core video and audio community.</p>
<p>Simply, our goal is to entertain, stimulate interaction with  content or with other people while feeling being part of a community.</p>
<p>We are confident there are various elements of our TV and web  development that can bring added value to the broadcast industry and  generate income on a revenue shared basis. Sparkling Media was a huge  hit at MIPTV in Cannes early in 2008.</p>
<p>Please see videos at <a href="http://www.youtube.com/user/sparklingmedia">http://www.youtube.com/user/sparklingmedia</a> and our company site at <a href="http://www.interactivechatsystems.com/">http://www.interactivechatsystems.com</a><a href="http://www.interactivechatsystems.com/"></a></p>
<p>When we  exhibited at MIPTV in April 2008, broadcast executives were simply  &#8216;blown away&#8217; with our presentation which included 60 inch screens of  the interactive Twinners product. We were being called, &#8216;the future of  TV&#8217; by more than one person. And we were probably the most innovative  product at the show in my opinion. <a href="http://www.mipworld.net/index.php?pid=16&amp;id=5">Richard Dickson of Mattel </a>was agape and completely entranced by the product&#8230; <a href="http://www.mipworld.net/index.php?pid=16&amp;id=169">Michael Costello </a>of Polar Productions and <a href="http://www.mipworld.net/index.php?pid=16&amp;id=27">Simon Nelson, head of BBC&#8217;s Multiparty Platform Strategy</a> was as well&#8230; The broadcast execs were all over us and over 300 business cards collected.</p>
<p>Though  we are releasing in Belgium, Germany and Spain, other opportunities  that could be more lucrative or newly formed relationships that would  allow us to financially move toward more R&amp;D as well as diversify  the product to more than just Twinners are not being explored as we are  seeking Round A funding to take it to the next level.</p>
<p>Warm Regards</p>
<p>Richard Kastelein</p>
<p>Chief Networking Officer (CNO)</p>
<p><a href="http://www.interactivechatsystems.com/">www.interactivechatsystems.com</a></p></blockquote>
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