Following the sheep is such a hit and miss proposal. Thinking out of the box… opening up one’s mind to the changing landscape of convergence in media is really the key to being a successful entrepreneur.

My interpretation of Disruptive Technology is… it’s technology that turns an old economic model on it’s head and creates a new revenue model and helps change the behaviour of consumers.

Here’s some talks that really had an impact for me.

Niklas Zennström

Skype founder and now-billionaire Niklas Zennström, stressed in his talk that companies that are willing to embrace and develop disruptive technologies are the ones who can really have an impact and succeed financially. He also talked about being so broke between the time Kazaa failed and Skype started that he was back to working out of his apartment. What a long way he has come in a very short time. Kazaa failed because they were too early and could not develop a viable business model around it. They came up with Skype after they started a platform for developers called Jolt – which was an application building space and someone came up with a early idea of VOIP technology and how it can be used – which led to the development of Skype. And we all know how much impact Skype has had, particularly due to the adoption of the product and service with mainstream US TV such as Oprah and Dr. Phil.

He added that building products and services in Europe is a brilliant place, due to the ability to test in smaller markets (Holland, Denmark etc.) first, then reach out to the rest of the continent.

Now Zennström, worth over a billion euro, has a venture fund at Atomico Ventures, where he helps startups with money and advice.

“Entreprenuership is not a job, it’s a lifestyle.’

– Niklas Zennström

The Lewes Pound

There was another talk by the founders of a complimentary currency called the Lewes Pound being used in the UK, which is, essentially, a voucher or token that can be traded locally as a complementary currency and used alongside pounds Sterling. This was part of the event where there was a strong look at alternative money and local exchange and trade systems that are cropping up around the globe. There was also talk about Transition Towns – http://en.wikipedia.org/wiki/Transition_Towns which focus on banding together to create a lower carbon footprint using various methods. Many of these use a local currency.

Money spent locally circulates within, and benefits the local economy. Money spent in national chains doesn’t. The Lewes Pound encourages demand for local goods and services. In turn this builds resilience to the rising costs of energy, transport and food. The Lewes Pound also benefits shoppers by creates stronger and more local shops, increasing a sense of pride in our community, decreasing CO2 emissions and increasing economic resilience. Furthermore, the Lewes Pound benefits local traders by increasing footfall and local business activity, encouraging people to buy local and increasing customer loyalty, highlighting the benefits of local shopping, bringing attention and attracting visitors to Lewesand minimising card-based transaction costs.

The Lewes Pounds is driven by three main considerations:

• Economic: According to the New Economics Foundation, money spent locally stays within the community and is re-used many times, multiplying wealth and building resilience in the local economy.
• Environmental: Supporting local businesses and goods reduces the need for transport and minimises our carbon footprint.
• Social: By spending money in local outlets we can strengthen the relationships between local shopkeepers and the community. It also supports people finding new ways to make a living initiatives

There is nothing new about the Lewes Pound. In fact, Lewes had its own currency between 1789 and 1895. Complementary currencies have existed since the beginning of civilisation, from the bead money of Papua New Guinea, which still exists, to the WIR, established between the World Wars and now used by 16% of Swiss businesses.

Such currencies are often created by local merchants, government and citizens during times of great economic change, inflation or unemployment; recent examples exist in Argentina and Japan. The town of Berkshire, Massachusetts, has issued over $1.5 million Berkshares into circulation since it started a couple of years ago and is accepted by 300 shops and being adopted by nearby towns.

PIXAR Studios – turned inside out.

Michael Johnson of Pixar – who is the guy who ‘defines’ and builds their corporate culture… Well he was way cool. He looked like ‘The Dude’ literally. But he was all about business and not bowling.

One of the great points he did raise, was his focus on creating a culture of ‘constructive criticism’. That means he helps people direct people in the right direction so they are not wasting time by hoarding a project for too long and not sharing it.

He also added this great quote by Jason Dreamer of Pixar.

“Pain is temporary, SUCK is forever.’

One other point I liked was the fact that management should try and play the role of ‘being the hero’ and that means being the people that help solve the problems, not create them.

Show up and ’save the day’ when you can.

Try and make the staff more VISIBLY better at their jobs.

Pixar’s policy of hiring is to start with the top and the bottom and then the middle will follow. They also do training during work hours… And sell off old gear and computers to staff for highly reduced prices.

With their roots in Apple, they also love beautiful UI’s on their systems… And backups by the minute are standard – their staff NEVER loses work basically ….

IDEO – Internal Social Media

This was interesting for me because I have touched this space – introducing enterprise social media to a startup of 40 staff… And it was really compelling to see how this company BUILT their own internal collective intelligence social media architecture. One cool thing, is they put screens in their lunch rooms that show status updates from their system. This was so people could check up on how staff were improving things, fixing blogs, adding intel etc.

IDEO has 500 employees that do about 500 projects a year, stretched across the globe. Each member has blog, tags, bio, and project pages. The rewards of their internal project were the following – adoption, culture enhancement, abilities developed and more motivation.

The five principals of internal social software.

1. Build pointers to people
2. Reward individual participation – career development, recognition
3. Demand intuitive interfaces
4. Take road more travelled – feed mail, subscriptions, widgets, status updates.
5. Iterate often and early
They also use an anonymous recommendation engine which allows staff to recommend or thumbs down without having to show who they are.

Microsoft NATAL

Microsoft divulged more details about Project Natal, the gesture-control system for the Xbox 360, which has no need of a physical controller. With Natal, gamers move around in front of a camera which captures their full body movements and translates them into game controls. It also has face and voice recognition technology. This is really about gestural navigation.

This also could make it’s way into social TV or TV 2.0. Changing channels by waving your hands around. Customized TV based on the systems’ recognition of who is sitting in front of the TV. Customised tCommerce widgets based on the viewers mood, personality or profile. They are building in artificial intelligence that is extraordinary which includes things like audio empathy, where it can tell your mood based on your voice and make suggestions based on that. And OCR scanning…. Where you can draw a picture or write a phrase and it scans and understands what you have done.

Yeah… It’s a few years away. But everything is moving fast. Faster. And faster.

Nicholas Negroponte

Founder – MIT Media Labs and ‘a laptop for every child‘ . He was probably the most interesting talker in terms of being an overall visionary.

In 1992, Negroponte became involved in the creation of Wired Magazine as the first investor. From 1993 to 1998, he contributed a monthly column to the magazine in which he reiterated a basic theme: “Move bits, not atoms.” Negroponte expanded many of the ideas from his Wired columns into a bestselling book Being Digital (1995), which made famous his forecasts on how the interactive world, the entertainment world and the information world would eventually merge

“Computing is not about computers, it’s about Life.”
- Nicholas Negroponte

“News is not dead, Paper is,” said Negroponte, at PICNIC 2009. “Soon every surface will be a display.”

Tomi Ahonen – Mobile Technology

http://www.tomiahonen.com/

He spoke at PICNIC on “The Next 4 Billion” and referred it to the number of mobile phones on this earth: 4 billion and claims that that number will double, and explained this with some of his theories (6 M, 10 C and the 7th mass media), supplemented with hard numbers.

What was most interesting about Tomi was his emphasis on the emerging markets in Africa and Asia – where usage is rising incredibly.

In fact, there are over 4 billion mobile phones in use worldwide. Compare that to a little over 1 billion internet users and we can really understand the scale of the market.
While everyone is on the iPhone and cutting edge mobile development circles, he wisely recommends developing on all platforms and thinking strongly about SMS and MMS as important markets to develop for.

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Whilst the mainstream media players are quietly pushing their technology and innovation teams to the maximum across the world in a race to marry Social Media and TV, most of the public remains oblivious and left out of the loop, mainly due to offerings being in Proof of Concept (POC) stage or not even… and still on the chalkboard.

However, one sector, the Hotel and Hospitality is one of the earlier beneficiaries from the advances that have been made provision and delivery of TV and other services over Internet Protocol will likely be early corporate adopters of Social TV now that network technologies that include the provision of Ethernet networks in hotels is now a standard requirement. Add a wireless keyboard and an advanced TV remote, you can do pretty much anything.

And buzz is starting to generate in this sector as hotels are coming out of a slump and are looking for new ways to attract the web and media savvy 25-45 year old, Gen X and Y generations who are a lucrative target group in many of their marketing strategies. Social TV in a hotel would certainly be an historical PR victory for any marketing team.

IPTV distribution system in hotels is pretty straight forward… providing high quality, full screen digital TV over an Ethernet network using an existing IP network. Not only can digital satellite and terrestrial channels can be broadcast directly to TV’s anywhere in a hotel – but now there’s the opportunity to implement Social TV as well.

We live in a networked society, and our contact list, for most of us who will never see a cradle to grave job, is paramount. Imagine if you could not only sleep in a hotel, but also create a profile in the social TV network and then find others in similar business paths, or potential new partners right in the hotel… whom you could have lunch with or meet up in a pub. Or imagine you could organize short seminars, get people to sign up and do mini ‘unconferences’ or conferences with others whose businesses can converge with you own.

This is great, not only for the guests, but also for the hotel. They will not only be able to offer better service to their clients, but also be able to come to understand their own demographics more… with a Social TV Facebook social media scenario or clone, there’s plenty of data to be shared to everyone, including the hotel… giving them more opportunity to build better services.

Want to book a restaurant? Do it on the TV. Add it to your bill in the Hotel’s Property Management Software (PMS) program and don’t worry about pulling out a credit card. Feel like going to a concert or sporting event while you are in town? Click or type and buy.

Want to download an iPhone or mobile map application with directions from anywhere back to the hotel and listings of all the offerings of the city you are visiting? Plug your PDA or mobile phone into a USB port and suck it down. Need to book the conference room? Do it on the TV. Need to order some food? Pick up the TV remote and choose from room service or an array of restaurants that deliver in the area.

I could even see, in the foreseeable future, a Wii or Xbox network for gaming and sports in hotels. Why not? Feel like a bit of tennis but can’t book a court? Play your neighbor in room 602. Or shoot at the guys in rooms 562 and 788.

It’s only a matter of time before television becomes social in Hotels because it’s a perfect space for rolling out this technology.

I’d be intrigued by a system that automatically feeds me information about what is the most popular Video on Demand flick in the hotel… what others are watching and even reviews of the movies from other guests. A good recommendation engine built into a social TV hotel network could take care of a lot of things… including which restaurants are hot, bars are not, and where are the cool places that tourists don’t normally go.

Based on demographic data built up by the hotels social TV network, hotels could easily build up relationships with local strategic partners that are popular with their guests – offering discounts and other deals.

Want a taxi? Francois, the friendly, is the best in Brussels. Everyone raves about him on the network.

Or imagine you could reach out externally vis a vis the Hotel’s social TV network with Skype (VOIP and chat application) or Facebook and share with you family at home.

Watching television or listening to music together is often a shared activity with co-located family members and it is something to gather around. But can technology support this kind of experience while apart?

Yes. It’s possible. But I am not sure anyone in the industry is going in this direction yet.

When turning your social TV presence on in the hotel, you could also expose you current status on media usage to those at home and in the hotel (what music you are listening to, what program you are watching or game you are playing). Others could join in on the media session that you are currently running and can then scale to other levels of connection.

If the hotel industry manages to adhere to one or two IPTV system which includes social TV, preferably open source, or finds another way to standardize the product, then your social profile can even be ported to multiple hotels, saving you time and work plugging your details into every hotel you stay in.

Orca Interactive’s recent deal with SoftAtHome and Viaccess looks to be a strong contender for setting a social TV standard for the entire broadcast industry. Backed by France Telecom aka Orange, there’s over 200 million subscribers worldwide on the books and, though a minority are on the digital TV program, there’s still strong potential to set the bar in the European industry in particular.

Orca and Viaccess were smart to tie the knot with Softathome. Their Open API and plug in, plug out architecture promises to facilitate easy development and rapid scaling with an easy frame not only for third party developers to innovate and create revenue streams, but also the system is built to hitch up to almost any existing IPTV box or configuration. Their attitude is reminiscent of online open source leaders and if it plays out right, a rather large developer community will be built up fast – such as open source CMS Joomla has done over the past five years in the web world – to literally hundreds of thousands of builders and users driving innovation and knowledge sharing to build a better product for everyone.

Building blocks of the SoftAtHome Operating Platform are deployed today in more than 6 million Home Gateways and one million Set Top Boxes on the Orange network across Europe.

Putting it in hotels will be simple.

It looks like, on paper, Orca Interactive will go after the ISP’s and other IPTV suppliers and SoftAtHome will be targeting the home and possibly the hospitality and hotel markets.

SoftAtHome is a software company created by Orange, Thomson and Sagem Communications to deliver total convergence through a home operating platform for the home digital environment. It fosters a new ecosystem made up of service providers, 3rd party application developers, integrators and hardware vendors to accelerate the advent of the Digital Home. The company is headquartered in France with development and sales teams in France and Belgium. The Home Operating Platform enables Service Providers to deliver and monetize convergent applications for the digital home.

Orca Interactive (LSE-ORCA) is a leading provider of IPTV middleware and applications, empowering broadband operators and service providers to deliver broadcast TV, video on demand (VOD), personal video recording (PVR), home media and other compelling interactive services.

Viaccess SA, a France Telecom company, delivers solutions for digital pay television and secured content distribution. Its mission is the development, production and marketing of conditional access and DRM-based systems for all types of networks, broadcast (satellite, cable, terrestrial, MMDS, DVB-H, etc.) and broadband (DSL,FTTH, 3G, etc.). The constant growth of the pay TV market and digital content not only boosts direct to home distribution by satellite, cable, terrestrial and broadband over IP networks, but it also represents an enormous opportunity for the entertainment industry.

Richard Kastelein, a social media strategist and publisher, is CEO of new startup, Agora Media Group LLC (link), a new creative and innovation agency based in London, UK. He works with partners in the global travel industry and in emerging technology such as Social TV. Kastelein has been building online communities for over a decade and is an Open Source evangelist. He’s an adept team player – a publisher, writer, photographer, marketing director, web developer and graphic designer with more than 20 years experience in the development and operation of newspapers, magazines, web media and marketing of multinational, companies in international settings.

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