Hi there, I'm Richard Kastelein - A former 'grottie yottie' who spent his younger years living aboard small sailboats down Caribbean way... Currently a bona-fide land mammal planted in the Netherlands and working as a social TV and Media strategist with a number of startups in Groningen, London, NY, and Brussels.. Read more here.
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Atlantic Free Press

Future of Marketing on TV – Social TV, TV 2.0 – MARUG Conference 2010

Recently, I was fortunate to have the opportunity to do a lecture / presentation at the Annual MARUG (Marketing Associatie Rijksuniversiteit Groningen) Conference, the largest Dutch marketing event organised by students here in Groningen. There were over 400 students and business participants this year and the marketing theme for 2010 was Experience Marketing (I actually prefer the term Experiential Marketing). Some of my more recent writings and research have been around emerging television platforms and convergent media so I thought it might be interesting to blend it into the presentation and make it relevant for future marketeers. Because this space could very much play a part in their futures.

Also presenting was Andrei Westerink, the Chief Operations Officer and Rick Nijhuis, the Chief Marketing Officer of Worldticketshop – and they both brought some great, fundamental, and very practical situations and technologies from the ‘real’ world of online experiential marketing and high level management strategy.

Tags: convergent, convergent media, experiential marketing, Groningen, lecture presentation, LinkedIN, management strategy, marketing event, Richard Kastelein, Social, Social TV, Television

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Google Puts TV Market on their Radar – Will they Succeed? Yes, and Here’s Why

by Richard Kastelein

This article first appeared at Atlantic Free Press.

Ever since the New York Times launched word that Google TV will likely become a reality last week, the concept of convergent media has suddenly become a mass meme rather than a tech meme… and probably done more good for IPTV and the blossoming worlds of Social TV, tCommerce, TV Widgets, TV recommendation engines, TV Everywhere, TV 2.0, and opt-in TV advertising than any single event in this emerging landscape.

The TV deal between Google, Sony, Logitech and Intel which flooded the media zeitgeist last week was a perfect riposte to the other news that Facebook topped Google for the week ending March 13th with 7.07 per cent of all Internet traffic for that week, while Google.com got 7.03 per cent.

Sony looks set to rollout new Intel ‘chipped’ TV sets, while Google will make available set-top-boxes (STB)’s – and both will be powered by tiny keyboards built by Logitech. Makes perfect sense.

And what punter would not want an affordable Google Set Top Box (STB) with new cool Logitech remote that does stuff, so he can search his TV and do other cool things? Or just buy a new Sony LCD wall screen that does the same thing – sans the STB?

Interesting to see how it all plays against the Yahoo Connected TV – which already has its feed firmly entrenched in the space and has some cross over with their partners, including Sony and Intel. Most people still don’t even know about Yahoo TV, nor ever heard about. Including most developers I meet at the many events I attend each year in Europe. You can bet, with all the coverage last week, they know about the Google TV foray.

Probably the most exciting news for me is the fact that the New TV platform will be based on Android, and will remain Open Source. That means all code will be transparent, available and open to change and suggestions and managed by a core team… unlike the iPhone, Facebook and Yahoo Connected TV developer communities which offer a slice of code to allow developers to develop applications via Application Programming Interface (API)’s or Software Development Kit (SDK)’s. Bear in mind, any external or 3rd party development has to meet stringent standards for the TV market. (continue your reading )

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EnerCities: The first serious game on Facebook – Friends from Paladin Studios Launch App!

Kudos to our fine friends at Paladin Studios in Leiden for their release today!

Paladin Studios Launch Facebook Social Gaming App called EnercitiesPaladin Studios Launch Facebook Social Gaming App called Enercities

Facebook, one of the leading social networks with over 350 million users, got a Serious Game on its platform today. Called EnerCities, it gets serious about the energy issues of our world. It is a casual city builder created by the Dutch game developer Paladin Studios. The project has a €1.4M budget, and is funded by the European Commission’s Energy Agency.

Rock-Paper-Scissors

“The game is about managing a virtual city”, says Dylan Nagel, who is product manager for EnerCities and co-founder of Paladin Studios. We took several elements from other city builders, and brought it down to the bare essentials.”

Players start with a small grid of nine squares and a limited choice of buildings. They then place structures like industrial plots and residential areas. When done well, the city levels up and grows in size. Each level brings more complexity, but also more opportunities for improving one’s score. Nagel explains:

“We tried to model the game after the real world. The triangle of People, Planet, and Profit is a balancing act which is at the heart of the game mechanics. If the player gets this right, it will reflect in the scores. This makes it essentially a rock-paper-scissors dilemma.”

Paladin Studios App - Enercities on Facebook

Facebook

While EnerCities was originally designed for a standalone website, the choice for Facebook could be the driving factor for making the game successful. Says Derk de Geus, co-founder
and CEO of Paladin:

“We want to create a thriving community, where players compete for the highest scores and share their experiences with the game. Social Networks have the potential to make this happen.”

While the game does not have a persistent world like most Facebook games, there is a simple scoring system that allows players to compare their scores and rankings with friends. De Geus:

“Players can experiment with different scenarios. One time you play the industrial tycoon, the next an eco-friendly city builder. Either way, the decisions are tough and you will need to compromise. The idea is that you play with the world and experience the outcome.”

European Commission

The game is funded by the Energy Agency of the European Commission, specifically the Intelligent Energy Program of 2007. The €1.4M budget covers not just game development, but several other aspects.

De Geus:

“Roughly 20% of that money goes to the game itself. The other 80% is split between educational material, marketing and impact research, with most of the funds going to the roll-out of the game. It is essential that schools and teachers embed the game in their curriculum, and this requires significant effort. It deserves a big chunk of the project’s budget.”

In fact, Paladin Studios is part of a larger European consortium. The partners include educational institutions from The Netherlands, United Kingdom, Germany, Slovenia and Greece. In addition, there is an energy agency in Granada and an innovation agency in The Netherlands.

“So far it’s working very well, especially considering the international nature of the team,” says De Geus. “The one thing we had to get used to is the pace of the project. We are a small, agile studio, used to working at a fast pace. Working with the E.C. and educational institutions turns weeks into months, and months into years.”

Paladin Studios App - Enercities on Facebook

Paladin Studios App - Enercities on Facebook

Public Beta

The game is in public beta now on Facebook and on www.enercities.eu. While the current focus of the game lies on electricity, other energy topics will be included soon.

“There are several topics, like peak oil and energy saving, that still need to be added to the game. We are working hard to add these to the next release,” says Nagel. “The official release will be early next year. By then we will have the educational platform in place, and the rollout phase will begin.”

Links

EnerCities Website – www.enercities.eu
EnerCities on Facebook – apps.facebook.com/enercities
Paladin Studios – www.paladinstudios.com
Twitter: www.twitter.com/paladinstudios, www.twitter.com/enercities
Dylan Nagel – www.twitter.com/dylannagel
Derk de Geus – www.twitter.com/derkdegeus

For more information, please contact Paladin Studios at info@paladinstudios.com

Tags: de geus, dutch game, Facebook, game mechanics, industrial plots, rock paper scissors

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EnerCities: The first serious game on Facebook

EnerCities: The first serious game on Facebook – Friends from Paladin Studios Launch App!

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Weekly Twitter Update for Expathos

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Weekly Twitter Update for Expathos

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Weekly Twitter Update for Expathos

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Weekly Twitter Update for Expathos

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Weekly Twitter Update for Expathos

  • RT @agoramedia New milestone in Mobile opportunities with ATSC’s Mobile DTV Standard http://bit.ly/234tti #
  • Planning what to do at http://www.hatchedby.us event as a visitor in NY in November. #
  • “If you think you’re too small to have an impact, try going to bed with a mosquito”. – Anita Roddick – Quote of the day. #
  • Opera Software supports HbbTV to bring new Web services to the TV screen http://bit.ly/4x7JQh #
  • RT: @jeffjarvis: Just saw real time counter of total tweets: http://bit.ly/IGBGu wow…! #
  • China to open up TV market – Government loosens up and ready to spend billions. http://bit.ly/3BLX7V #socialtv #
  • Anagram of the day. EBIF or 'Extended Brand Inventory Fulfillment' Think #tcommerce and the future of Transactional TV http://bit.ly/51iDf #
  • RT @agoramedia: Augmented Reality to promote Citroën DS3 http://bit.ly/10yYLA Will Augmented Reality be competitor for console industry? #
  • @derkdegeus Let's guess…. you will be making the vegetarian sushi right? with no Nieuwe Haring maybe! *laugh* in reply to derkdegeus #
  • RT agoramedia Kayak Travel Trends http://bit.ly/2eSy17 – travel focused intelligence like Google Trends. #
  • RT @alfpace Futurist proved correct! – and today describes the extraordinary social technologies of 2016 http://j.mp/SUBtz #
  • Posts from Agora Media Group Blog – Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Appli… – http://e#

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Weekly Twitter Update for Expathos

  • Ticketmaster / Live Nation merger: UK Competition Commission rules against the merger http://bit.ly/20lMHp via @addthis #
  • RT @mashable Ping: Free iPhone-to-iPhone Text Messaging http://bit.ly/43eBaJ #
  • Playing with Google Wave in the office – invited all the tech guys and we are jamming in the WAVE! Very Cool…. #
  • 10 things you need to stop tweeting about http://bit.ly/1Uv9Dm from @oatmeal #
  • Population in Groningen expected to decrease in next 20 years. http://bit.ly/41RGdf while everyone moves to the Randstad. #
  • Microsoft announces security breach; thousands of Hotmail passwords compromised. In other news, there are still thousands of Hotmail users #
  • Requesting an invite for Tweetboard Alpha (http://tweetboard.com) by @140ware, for my site: http://www.travolon.com #
  • First drafts of future #socialtv event in Netherlands being concepted… http://www.convergensee.com/index2.html #
  • http://bit.ly/3Df79I #socialtv is coming. If you thought Facebook/Twitter growth phenomena was crazy, wait until Social TV hits screens. #
  • @Gambino – was amazing at #socialtv event in London. She asked the questions that make panelists squirm… on the fly, ad hoc…. amazing! #
  • RT @gleonhard Brilliant comments by Mika Salmi: Time To Change The Lens: Media As A Service – MAAS NOT SAAS | paidContent http://ow.ly/sIMa #
  • Posts from Agora Media Group Blog – Travel Industry, Social TV, tCommerce, 3D, Augmented Reality, Marketing, Design, Appli… – http://e#

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