Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

See on Scoop.itRichard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV


Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis,…


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Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

See on Scoop.itRichard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV


Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio.


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Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

See on Scoop.itRichard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV


SAN FRANCISCO – While planning tools like Nielsen’s OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for “make goods,” there are strong headwinds against changing the way that TV ads are sold via upfronts…


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Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

See on Scoop.itRichard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV


SAN FRANCISCO — Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor.


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Ad Buyers Want Linear TV Sales To Go Programatic, Experts

See on Scoop.itRichard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV


SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques.


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